The Official Dukas PR Blog

Dear Graduates: Welcome to Public Relations in 2014

Posted in on - July 16, 2014

Each spring I start to get calls from job seekers looking for advice on getting started in the public relations business. I’ve been in the PR industry for almost twenty-five years and always happy to help graduates get started in this field. With that in mind, here are my top observations and correlated advice for [...]

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Native Advertising and the Battle For Eyeballs

Posted in on - June 10, 2014

As with any new digital advertising channel, marketers have been struggling to determine how best to measure and assess the value of native advertising ever since it exploded onto the scene last year. Perhaps the first challenge in measuring the ROI of native advertising is determining a concise definition of what it actually is. Is [...]

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Do Former Journalists Still Make Good PR Pros?

Posted in on - April 10, 2014

This is a tight lead “graf”.  It better be.  If I don’t get to the point right away, you’ll move on to something else. The need to get to the point was ingrained during my ten years in television and newspaper newsrooms where I wrote lead “grafs” every day. I still write “tight,” or at [...]

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The Michael Lewis Effect

Posted in on - April 1, 2014

If you want to see one of the best rollouts of a fairly complex business book, witness Michael Lewis’ extensive PR campaign for Flash Boys. He started with a “60 Minutes” exclusive where he said the “U.S. stock market is rigged”—not exactly earth shattering, but it got a debate going on Twitter among Wall St. [...]

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Covering Business in Africa: A good or bad story?

Posted in on - March 15, 2014

Per Talking Biz News last week, the Wall Street Journal recently listed an opening for a business reporter in Africa, describing the position as “the most entrepreneurial of beats.” The ad was intriguing for two salient reasons: 1.  The ad is for a business reporter in Africa, yet the description clarifies that the beat would be “Silicon Savannah” [...]

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Don’t Cry for Argentina, but Try a Little Tenderness for Mexico

Posted in on - February 14, 2014

The tumult sweeping across emerging markets (EM) has recently caused asset managers to seriously reconsider their level of exposure to the space. On Monday, February 10, Institutional Investor published a story arguing the crisis has “sparked an exodus” by investment advisers (RIAs) and family offices from EM. The next day, one of the world’s largest hedge [...]

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Richard Sherman’s Multimillion-Dollar Meltdown

Posted in on - January 29, 2014

Most PR professionals would probably agree that the old adage, “There’s no such thing as bad publicity,” is grossly misstated. However, in rare moments, such as last weekend’s post-game tirade by Seattle Seahawks cornerback Richard Sherman, this theory gets turned on its head. After Sherman made a game-winning play to clinch Seattle’s spot in the [...]

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The Backlash Against Ron Burgundy

Posted in on - December 24, 2013

Even if you have been living under a rock, you probably know that Anchorman 2 has recently come to a theater near you. The film’s marketing campaign has been everywhere; there is seemingly no escape from some type of paid advertisement for the movie, whether you’re walking around New York City or consuming various forms [...]

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New York Magazine Goes Biweekly – The Good News

Posted in on - December 3, 2013

David Carr of The New York Times reports today that New York Magazine, a highly decorated weekly news and arts magazine, is cutting back circulation from weekly to bi-weekly in the new year. However, unlike the recent decline and fall of Newsweek, the underlying news out of New York is actually encouraging and if it breaks the right way, a good [...]

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The Financial Follies from a PR perspective

Posted in on - December 2, 2013

The 71st annual Financial Follies (“The Follies”) was held last Friday at the Marriott Marquis in Times Square and hosted by the New York Financial Writers’ Association. The Follies is an event where reporters and public relations professionals alike engage in respectable behavior and generally call it a night after their second drink. I’d been [...]

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Render Unto Caesar What is Caesar’s: NYT’s David Carr on Content Farms

Posted in , on - November 14, 2013

David Carr of The New York Times is the media’s most thought-provoking columnist on media issues. This week, he reviewed Contently, a high-end content shop that produces sponsored editorial for corporations, often for posting on media sites. He covers it mostly from the perspective of a journalist, evaluating how valuable high-end sponsored content is and how it [...]

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Will Twitter Write the Case Study In Social Media Investor Communication?

Posted in on - November 7, 2013

According to a recent study, nearly 80% of Fortune 500 companies actively use social media to communicate with their customers. Not surprisingly, many public companies have also started using social networks to communicate with investors, albeit cautiously. Still, the idea of more open and public communication with investors via social media can fill a chief [...]

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Ray Dalio on YouTube – A Great PR Move

Posted in , on - October 22, 2013

Ray Dalio, founder of the largest hedge fund in the world, the $150 billion Bridgewater Associates, has decided it’s time to really come out of the shadows and begin sharing his pearls of economic wisdom. Mr. Dalio, who has been called a “hedge fund cult leader” and “the world’s richest and strangest hedge fund,” has [...]

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Why Introverts Belong in Public Relations

Posted in on - October 18, 2013

An introvert in public relations sounds like a paradox. We expect public relations professionals to be gregarious and outgoing, which makes sense. Wouldn’t a communications field require its professionals to be, well, excellent communicators? Herein lies a common misconception: that introverts, unlike extroverts, are poor communicators. The true difference between the two lies in the [...]

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Fixing the Communications Glitch

Posted in on - August 28, 2013

It is easy to do armchair analysis, Monday morning quarterbacking (or whatever you’d like to call it) and simply criticize a CEO for an inadequate communications strategy. So a couple of caveats before I make a few critical comments:  1.  The following is based on what I saw as a public consumer of media; I [...]

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“I Cover Hedge Funds, Not Skin Creams”

Posted in on - April 25, 2013

For public relations professionals, building strong relationships with reporters is the best way to collaborate on story ideas. However, PR pros are occasionally tasked with getting exposure in a completely new area, one in which they cannot rely on their current contact list. In these situations, it is best to do a thorough background check [...]

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Lululemon Scrambles to be Transparent

Posted in on - April 4, 2013

There’s nothing I love more than a good sweat session, and Lululemon (LULU) allows their customers to do so in style. The Vancouver-based retailer has made it mainstream to pay $100 for a pair of yoga pants. But the company recently came under fire after it announced a recall of its wildly popular Luon bottoms for [...]

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Should Hedge Funds Care About Their Brand?

Posted in on - March 26, 2013

I recently stumbled upon a new survey of what institutional investors look for in their hedge fund managers. The survey, from fund administrator SEI, was particularly interesting because it covered what investors think about a particular firm’s “brand” identity and how that factors into their decision to invest in the fund. Not surprisingly, the results were mixed [...]

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Attacking America’s Freedom of Press

Posted in on - February 4, 2013

The New York Times’ Nicole Perloth wrote a disturbing piece last week describing the repeated hacking of the paper’s computers and emails, purported to be conducted by the Chinese government. This highlights yet another foreign cyber attack carried out against U.S. financial and communication systems. In fact, last week the Pentagon announced that it is increasing fivefold the size [...]

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Journalists & PR Executives: Building the Relationship

Posted in on - January 11, 2013

The following blog post is geared towards all journalists visiting our site. This article also appeared recently in TalkingBizNews, a web site targeted to the media community. Most reporters think PR agency executives are pests, either bothering them on a daily basis to write about their clients or blocking access to sources. But that doesn’t [...]

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Is It Really a Fiscal “Cliff”?

Posted in on - November 28, 2012

As the President and Congressional leaders deliberate over a solution to avoid the so-called “fiscal cliff,” another debate has emerged: whether the term “fiscal cliff” is even accurate. Some journalists have begun questioning the validity of this now commonplace term in describing the looming crisis. It’s not so much the end result they dispute. Rather, [...]

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CNBC Gets Its Own Branding Right

Posted in on - November 14, 2012

Clients of Dukas PR regularly appear on CNBC to offer informed commentary on a variety of financial issues that affect the market and the larger economy.  Frequent appearances on CNBC—and other networks—are a great way for financial and asset management firms to build stronger brands. Stealing a page from the PR playbook, CNBC has embarked [...]

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Is Politics Good for Business?

Posted in on - September 4, 2012

We tell our financial public relations clients not to publicly take sides in the presidential race. Our rationale is quite simple: given that the country is basically split down the middle in their political leanings, any portfolio manager, investment banker or CEO who goes on CNBC and supports, say, Governor Romney’s across-the-board tax cuts or President [...]

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Hedge funds could open up after new SEC rule – advertising?

Posted in on - August 31, 2012

Despite news reports earlier this month that the Securities and Exchange Commission was poised to delay important changes to marketing rules for hedge funds and other alternative investment funds, the S.E.C. published proposed rules yesterday that will have a significant impact on how hedge funds speak to the public and market themselves to prospective investors. Both public relations professionals [...]

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Should Hedge Fund Managers Speak to the Media?

Posted in on - July 26, 2012

Hedge fund managers are a rare breed.  Not only are they some of the highest paid professionals in the world, but they also tend to be the most secretive and reticent about speaking to the press. I’ve heard all the reasons why managers want to fly below the proverbialradar, including: “lawyers”, “I don’t want to [...]

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Another Reason College Grads Can’t Find Work

- June 18, 2012

According to a recent Associated Press survey conducted by Northeastern University, approximately 54% of new college graduates are either jobless or underemployed, usually finding themselves saddled with mounds of debt. The weak economy certainly is the primary factor behind this grim fact. That said, there’s another reason why so many of them are out of [...]

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Facebook IPO: Amazed, Dismayed and Glad

Posted in on - May 18, 2012

As a keen observer of Facebook’s IPO, I was amazed, dismayed and also glad with the torrent of media coverage the listing received this past week. “Amazed” because, quite honestly, I didn’t think people cared about it as much as the press coverage would lead you to believe. Sure, I get it: FB is the [...]

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DPR Client Venture for America Visits the White House

Posted in on - May 1, 2012

Congratulations to DPR client, Venture for America (VFA), on its recent visit to the White House to meet President Obama! VFA is a recently launched not-for-profit designed to do for entrepreneurship what Teach for America has done for education—bring young, talented grads to disadvantaged communities for at least two years. The first group of 50 [...]

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Hedge Funds: Flying Below the Radar No More?

Posted in on - March 30, 2012

At long last, an arcane S.E.C. rule that has impeded PR people and reporters for some time appears to be on its way out. The rule, known as 502(c) of Regulation D, prevents anyone raising capital for a private investment fund, such as a hedge fund or private equity vehicle, to market or advertise to [...]

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Rumor Has It

Posted in on - March 20, 2012

Earlier this month, rumor of an oil pipeline blast in Saudi Arabia surfaced and sent investors into a frenzy, underscoring just how much power new media has in driving up prices—especially in an already finicky and nervous oil market. Originating on Facebook and Twitter, the story was quickly picked up by the state-owned Iranian press, [...]

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Pensions and Hedge Funds – Ins & Outs

Posted in on - February 14, 2012

There’s been a lot of talk recently about pension funds being drastically underfunded. Some studies peg the funding gap for state and local pensions at more than $1 trillion. To make up the gap, pensions either have to force their members to contribute more, cut back on benefits or make it up by earning returns [...]

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The Fed Chairman Gets it Right

Posted in on - January 25, 2012

I am no economist, but I do believe that Federal Reserve Chairman Ben Bernanke is absolutely doing the right thing.  Is it because he is working to keep interest rates low until 2014?  Or because he’s taking the historic step of setting a 2% inflation target, or because he’s managing the public’s expectations by lowering [...]

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Learning PR Tactics from the Presidential Candidates

Posted in on - January 18, 2012

Since we’re in an election year, more than ever I am realizing the similarities between PR campaigns and political campaigns.  Campaign managers for President Obama, Mitt Romney, Newt Gingrich, and Ron Paul, take note! In PR, you have to not only react to breaking news, but also anticipate it. You need to make sure that [...]

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